How does Nike SB Dunk give birth to Contemporary Street Culture?

 Although the promotion of trends depends on the release of products, few products can promote the cultural scene. In the field of streetwear, there is such a pair of shoes: Nike SB Dunk.

（Buy Graffiti Hand Painted Art Sneaker：thezerocustom.com）

The origin of streetwear culture can be traced back to the surfing trend in California and the Hip-Hop movement in New York City in the 1970s and 1980s. When these subculture sports and music genres extend to people's daily lives, the impact they have caused has transcended the field itself, and acted on people's creative methods, travel activities, and dressing methods.

In the 1980s and 1990s, these two subcultural worlds penetrated and expanded in mainstream culture, but rarely merged together. Until 2002, with the release of a pair of shoes, their combination finally formed the embryonic form of the trendy clothing culture we know today.

Dunk was originally released as a basketball shoe in 1985, at the same time as the Air Jordan 1 and Nike Terminator. With the rapid popularity of basketball, these shoes quickly became the daily dress of musicians, actors and artists.

In the 1990s, due to the backward technology used in Dunk shoes, it could no longer support high-intensity basketball, and soon withdrew from the basketball shoe market, but it quickly achieved great success in another field.

In 2002, Nike officially founded the Nike SB department under the leadership of Sandy Bodecker, and made Nike SB Dunk its main shoe. Nike SB Dunk has not only upgraded the design, adopted joint cooperation, limited sales and other models, but also added a wonderful story background to each pair of shoes, so it is deeply loved by skateboarders and shoe fans. Because of the stability, cushioning performance, power method and technology content of the Nike SB Dunk series, young skaters like Tony Hawk, Mark Gonzales and Lance Mountain are beginning to like this brand.

Nike SB Dunk retains the design similar to the first generation, and adds a thick tongue and Zoom Air cushion to meet the needs of skateboarding. In order to attract the attention of skaters and skateboarders, Nike specially invited different units to create a special color scheme. From SB Dunk's skaters Danny Supa and Gino Iannucci to influential skateboard brands such as Zoo York and Supreme.

The cross-border cooperation between SB Dunk and Supreme has attracted the attention of a large number of consumers. In 2002, the Supreme x Nike SB Dunk made it the hottest brand in New York. The iconic burst of this shoe draws on the classic design of Air Jordan 3. .

In the next few years, Nike SB doubled the release of Dunk shoes, from street artist Futura to the British Trip-hop band U.N.K.L.E, from Japanese toy dealer Medicom Toy to Ebay, launched a series of collaboration shoes.

In addition, the brand also launched another series, inspired by "Star Wars", "The Simpsons" and the Marvel comic series.

In March 2005, Nike SB Dunk caused riots when it released the joint shoes Pigeon Dunk with jeffstape, which attracted widespread international attention.

The 2005 sale continues, Nike SB Dunk released a series of coveted shoes, including the cooperation with Diamond Supple Co. "Tiffany", De La Soul, Stüssy and Raygun.

In the next few years, Nike SB Dunk's attention continued to decline, because the department shifted its focus to simplify the design and release signature models for skateboarders. Thanks to the cyclicality of natural fashion, this legendary shoe is warming up again.

Nike SB Dunk has invisibly spawned a multi-billion dollar resale market, as well as a digital revolution in the field of fashion clothing. In this revolution, the original chaotic queue-buying model was replaced by an orderly lottery model.

Although the Nike SB Dunk is far from the original intention when it was born in 1985, it has become one of the most important shoes in the history of sneakers.